Beecloud and Build AI 2024 Participation
#PixelPaddle Tech Team successfully qualified and participated in “Beecloud and Build AI 2024”, May 2024 – thanks to Beeloud platform for the opportunity – Yasir Iqbal CTO PixelPaddle, joined the session virtually, along with Mr. Meer Anwar attending in-person, presented the solution on the forum. Events like #DemoDay by “#Beeloud and Build AI” are nurturing and shaping maturity in the startup ecosystem in Greater Vancouver Area. The unwavering support extended by #ICPHUBs to budding startups is truly inspiring. Congratulations to Beeloud team for orchestrating such a fantastic event!, it truly serves as a magnetic hub, drawing in ingenious minds and innovative tech startups to unveil life-changing products. [May 2024]
PixelPaddle Collaborates with BoundariesNorth extending B2B SaaS platform for different sports avenues
Despite its limited physical presence in Canada, PixelPaddle has demonstrated remarkable efficiency in establishing connections within the country. CEO Mr. Meer Anwar has swiftly familiarized himself with Canadian culture and the intricacies of the sports industry. With support from the marketing team, he successfully managed to reach the senior stakeholders at Cricket Canada, including President Mr. Rashpal Singh, Vice President Mr. Amjad Bajwa, and General Manager Mr. Ingleton Liburd. In pursuit of engaging with sports team management and marketing agencies, PixelPaddle also forged connections with BoundariesNorth (https://boundariesnorth.ca/) team including Mr. Rahul Srinivasan (CEO), Mr. Srinidhi Sridharan (COO), and Mr. Bilal Cheema (Executive Board Member) – an initiative spearheaded by WEIC Sports United. This strategic alliance, to be executed in collaboration with CricketCanada, aims to foster a robust sporting ecosystem for cricket across the country, involving key stakeholders from both public and private sectors. With a focus on enhancing cricket participation for men and women in Canada, the initiative seeks to establish supportive infrastructure and create opportunities for cricketers at all levels, from grassroots to national teams. Following these interactions, stakeholders have agreed to formalize their collaboration through a contract that will leverage the PixelPaddle platform for sports leagues, branding, promotions, outreach, and various revenue streams. Additionally, a formal press release is currently in the drafting phase and is expected to be announced shortly pending mutual consent from both parties. Both companies have also agreed to develop Terms of References to explore mutually beneficial business opportunities, targeting leagues, teams, athletes, and fans directly and indirectly in domain of Cricket, Ice-hockey, Kabbadi, Soccer and other sports.
ICPHUBs Global TownHall Speaker
PixelPaddle has been diligently working to expand its user base in order to validate product-market fit, while simultaneously exploring new avenues to enhance the backend system of its Sports Metaverse solution, which operates within a multichain environment. The platform has successfully integrated with Polygon, and more recently, following a successful collaboration with ICP, the partial user verification and registration module has been deployed on the Internet Computer’s decentralized chain, supported by the Dfinity Foundation. In recognition of these successful transitions, PixelPaddle’s CEO and President, Mr. Meer Anwar, was invited to speak about the solution and the migration to ICP at the ICB HUB Global TownHall event on Twitter Spaces (https://x.com/ICPHUBS/status/1784058307847897524). The online event was a major success, showcasing ICP’s Global Community Chronicle with 24 hours of non-stop #ICP discussions, featuring 12 segments and covering 12 topics from over 30 countries. It was truly an impressive and impactful event. [Apr, 2024]
Ground Breaking Blockchain MoU with ICPHUB Canada & US
Adhering to the web3 ethos and prioritizing PixelPaddle’s seamless digital assets management and the advancement of Entity, Transaction, and Authentication processes, our team has been actively engaging with various blockchain entities. Our aim is to establish a common ground where the backend framework can be implemented to facilitate authentic asset ownership and exchange, providing fans with a stable and widely anticipated platform. After exploring and negotiating with multiple platforms, #PixelPaddle has achieved its initial presence on the DAO within ICP.HUB Canada, covering both Canada and the US, supported by the #Dfinity Foundation. Facilitated their very capable local team in Canada, comprised of Mr. Javier Arroyo Ferrer (Co-founder) and Mr. Ritvick Paliwal (Founding Advisor); PixelPaddle has invested significant time and effort to understand and align the deployment of our sportsverse backend as a DAO on ICPHUB. A groundbreaking Memorandum of Understanding is signed between PixelPaddle and ICPHUB North America, where ICPHUB will assist PixelPaddle in developing and executing marketing growth strategy, implementing product on ICP, and establishing relevant partnerships for acquiring more user base within Canada and USA in particular and globally in general. Further negotiations are underway with its affiliated Innovation Program Partner, Quantum Leap Labs, with expectations of finalizing a co-branded press release in the coming month. As one of the pioneering companies to join ICPHUB from Canada, we are thrilled to embark on this journey and anticipate reaping the benefits of marketing, outreach, and user engagement offered by the ICPHUB platform. [Apr 2024]
PixelPaddle – being a Canadian startup Exploring GCC Markets at LEAP 2024 with Its Sports Metaverse Solution
PixelPaddle, a dynamic Canadian tech company, is taking its next big step by expanding into the GCC (Gulf Cooperation Council) region, bringing its innovative SaaS sports metaverse to one of the world’s most exciting tech landscapes. After an impactful appearance at LEAP 2024 in Saudi Arabia, PixelPaddle is ready to build on the connections it made and help shape the future of sports in the Gulf. PixelPaddle at LEAP 2024: A Key Moment LEAP 2024 was a major milestone for PixelPaddle, as the company introduced its sports metaverse platform to industry leaders, investors, and sports organizations across the GCC. For PixelPaddle, this wasn’t just about showcasing its technology—it was about sharing a vision of how the sports world can evolve through immersive fan experiences and digital transformation. Why the GCC? The GCC is quickly becoming a global hub for digital innovation, especially in fields like esports, metaverse development, and sports technology. For PixelPaddle, the region is a natural fit. Saudi Arabia and the UAE, in particular, have been investing heavily in these areas, making the GCC a perfect place for PixelPaddle’s SaaS sports metaverse to thrive. With a young, tech-savvy population and a love for sports, the Gulf is fertile ground for PixelPaddle’s vision of transforming fan engagement. Fans can: Watch live games in virtual stadiums, where the action feels real and interactive. Explore fan zones that allow them to connect with their favorite teams and players in ways never before possible. Sports teams can tap into data insights from fan interactions to create more tailored experiences. From Canada to the GCC As a Canadian company, PixelPaddle brings a fresh perspective to the GCC’s digital ecosystem. Known for its quality tech products and forward-thinking innovations, Canada has built a strong reputation in the global tech scene. PixelPaddle is proud to carry that torch as it enters new markets. “Being a Canadian firm gives us a strong foundation, but our goals are global. The GCC is full of opportunity, and we’re excited to be part of this tech-driven future,” says Farhad Rizvi – Product Lead PixelPaddle, while sharing his views on the forum. What’s Next? LEAP 2024 was just the beginning. PixelPaddle is now focused on growing its presence in the region, building lasting partnerships, and helping sports organizations connect with their audiences in new, immersive ways. With a commitment to providing unforgettable fan experiences, PixelPaddle aims to play a key role in the GCC’s journey toward becoming a leader in metaverse technology.
PixelPaddle gets featured on Live Show at RED FM 89.1 British Columbia, Canada
Meer Anwar, a veteran technologist and recent immigrant from Pakistan to Canada, he is sharing his views about Startup Ecosystem Support In Canada in a famous Show “Humara Pakistan” on RED FM Vancouver FM 89.1 and 93.1, with Dr. Shahzad Hussain. He leads a groundbreaking startup developing a Sports-Based deep engagement platform using blockchain technology. His tech community support initiative, the Creatrixe Runbook project, educates young tech enthusiasts about North American work ethics. Meer’s commitment extends to community support through the White Gloves Services project, offering self-employment opportunities. As the probono Director of the Pakistan Canada Trade Association (a.k.a PWCTA), facilitating B2B matchmaking services for SMEs particularly between Canada and Pakistan, on PWCTA’s digital platform. Meer’s diverse involvement showcases his dedication to innovation, education, and community growth. [Feb 2024] #StartupOpportunities #TechInnovation #NorthAmericanMarkets #CommunityEmpowerment #WorkEthics #PWCTA #RedFM #Shahzadismyname #Creatrixe #PixelPaddle
Asia Pacific – Canada’s opportunities and challenges in the region – “Conversation Live” session
With a keen focus to learn the market dynamics and changing partner of business ethics, team has been attending and learning from the esteem panels on International perspectives like “Asia Pacific- Canada’s opportunities and challenges in the region” – an amazing session hosted by Mr. Straut McNish – GM Oh Boy Productions and host of “Conversations Live” with these expert audience Sukesh Kumar – Audit Partner and National Leader of KPMG’s Practice in Canada Duncan Wilson – Port of Vancouver Vice President, Environment and External Affairs Jeff Nankivell – President & CEO, Asia Pacific Foundation of Canada Michael de Jong – MLA for Abbotsford West and Shadow Minister for Attorney General Indira V. Samarasekera – Former president and vice-chancellor of the University of Alberta https://www.conversationslive.ca/archive/120523-asia-pacific
UBC@Blockchain Industry Night 2023
The PixelPaddle team is collaborating with the Blockchain Department at the esteemed University of British Columbia (blockchain@UBC), a leading institution in Canada. In 2023, PixelPaddle was privileged to participate in the Industry Night event in Vancouver, where Mr. Meer Anwar, CEO of PixelPaddle, and his team not only presented their solution to event attendees but also initiated a formal engagement with Professor Chang Lu, Ph.D. (Cluster Manager at UBC@Blockchain), Mr. Mussadiq Jalalzai (Lead Researcher at UBC@Blockchain), and stakeholders from MITACS. This collaboration aims to involve research students in a formal study on PixelPaddle’s Blockchain transformation and tokenization strategies. Event Details and highlights are as below: https://blockchain.ubc.ca/news/november-11-2023/industry-night-2023-panel-discussion-networking-and-more https://www.linkedin.com/feed/update/urn:li:activity:7128204205638520834/
Understanding Canadian Culture with the Hofstede Framework Lens
During the course of learning in Incubation, PixelPaddle learnt about the Canadian Culture, buying patterns, adoption behavior, sports importance and priority in daily life patterns. Understanding Canadian Culture with the Hofstede Framework Lens The Hofstede Framework is a useful tool for analyzing cultural dimensions and understanding cultural differences. When applying this framework to analyze Canadian culture, we can make certain expectations about adapting to Canadian culture based on the country’s cultural traits. It’s important to note that cultural generalizations may not apply to every individual in a given culture, but they can provide insights into common tendencies. Our approach at PixelPaddle – a Sports Metaverse company infused with e-Commerce and immersive experiences – to capture the Canadian market using Hofstede’s cultural dimensions is comprehensive and well-thought-out. Applying this framework to understand and respect the cultural nuances can greatly aid in achieving the right “Product-Market Fit”. We, as team in incubation along with my team back in Pakistan, further delved into a interpretation of this strategy: A) Understanding Canadian Culture through Hofstede’s Lens: Individualism and Blockchain Empowerment: Canada values individualism, where personal achievement and freedom are paramount. For PixelPaddle, this cultural trait can be leveraged by utilizing blockchain to offer a highly personalized and secure user experience. Through blockchain technology, users can own unique digital assets, such as avatars or memorabilia, represented as Non-Fungible Tokens (NFTs). This not only allows for the expression of individuality but also ensures true ownership and control over digital assets. Cultural Diversity and Tolerance: Canada’s rich tapestry of cultures is a bedrock of its society. PixelPaddle will embrace this diversity by featuring a range of cultural themes, hosting multicultural events, and ensuring inclusivity in its virtual world. This approach not only resonates with Canadian values but also enriches the user experience with a global perspective. Blockchain-Powered Security in Canada: With Canada’s proactive stance towards blockchain, as highlighted by the House of Commons’ report advocating for a national blockchain strategy, PixelPaddle’s commitment to blockchain-powered security aligns with the national agenda. This approach reassures users of the integrity and safety of their transactions and digital belongings. Tokenization for Instant Rewards: Aligning with Canada’s growing blockchain ecosystem, PixelPaddle can offer instant rewards in the form of NFTs, credits, and real cash, incentivizing user participation and engagement. Canada’s supportive environment for blockchain innovation and its light regulatory touch on crypto-currencies make it an ideal backdrop for implementing such a rewards system. Real-Time Celebrity Hangouts and Authentic Merchandise: Canada’s blockchain innovation, driven by figures like Ethereum’s Vitalik Buterin (Canadian Computer Programmer and co-founder Ethereum) and supported by a robust ecosystem, provides PixelPaddle with the technological foundation to host real-time celebrity hangouts and offer authentic signed merchandise via blockchain verification. This not only enhances the user experience but also taps into the global trend of digital collectibles and celebrity engagement through secure, transparent blockchain technology. B) Marketing Strategy of PixelPaddle in Canada Adapting the branding and marketing strategy for PixelPaddle in the Canadian market following the Hofstede framework, which assesses cultural dimensions, is a thoughtful approach. Canada has its unique cultural characteristics, and aligning your strategy with these factors can enhance your brand’s reception. The Hofstede framework typically analyzes six cultural dimensions: Power Distance (Low): Canadians value egalitarianism. PixelPaddle should emphasize a community where everyone has equal opportunities to participate and make decisions. This could be reflected in how users interact within the platform, with a focus on collaboration and collective decision-making. Individualism (High): Highlighting customization and personal choice will resonate well. PixelPaddle will offer diverse options for users to tailor their experiences, from sports selections to interactive features, ensuring that each user’s journey is unique and self-directed. Masculinity (Low): In Canada, there’s a balance between competitiveness and community. As a startup company, we at PixelPaddle will promote a balance between competitive sports and cooperative, community-building activities, appealing to a wide range of preferences. Uncertainty Avoidance (Low): Canadians are generally open to new ideas and innovations. We will capitalize on this by constantly introducing novel features, experimenting with new sports technologies, and encouraging users to explore the unknown within the metaverse. Long-Term Orientation (High): Demonstrating a commitment to sustainability and long-term growth will align with Canadian values. At PixelPaddle, we will focus on building lasting relationships with its users, offering evolving experiences that keep them engaged over time. Indulgence (Low): While Canadians appreciate enjoyment, there’s also a focus on meaningful experiences. PixelPaddle should ensure that its offerings are not just entertaining but also enriching, providing value that goes beyond momentary indulgence. We learnt that, in addition to these cultural dimensions, considering other factors that are specific to the Canadian market, such as linguistic diversity and regional differences are important as well. Regional targeting may also be necessary to address the cultural and demographic variations across the country. We understand that cultural adaptation is an ongoing process. Regularly seeking feedback from Canadian audience, conducting market research, and being ready to make adjustments to our branding and marketing strategy as needed to better align with the Canadian cultural landscape.
PixelPaddle’s Initial Product Market Fit Analysis – Global vs North America
Global Digital Sports Industry Outlook The focus industry for us is the sports technology and entertainment sector, particularly in the realm of digital and virtual experiences. This industry is a convergence point where sports, technology, gaming, and interactive media intersect, making it an ideal space for PixelPaddle to operate in. In this domain, PixelPaddle can capitalize on the growing trend of virtual and augmented reality experiences in sports. The sports metaverse and digital entertainment industry is a dynamic and rapidly evolving sector that combines sports, technology, and entertainment. It offers digital platforms and experiences that provide fans with new ways to engage with their favorite sports, athletes, and teams. This industry leverages emerging technologies, such as virtual reality, augmented reality, and blockchain, to create immersive and interactive environments for fans and stakeholders. The integration of e-commerce elements, including cryptocurrency support, offers unique monetization opportunities. Sports Market Size & PixelPaddle’s approach to capture the due Share PixelPaddle, a deep engagement sports metaverse infused with both FIAT and digital currency, enters the landscape in 2023 amid the burgeoning potential of the metaverse. While estimates of the metaverse’s economic value vary, the bottom-up analysis of consumer and enterprise use cases suggests it may generate up to $5 trillion in impact by 2030, equivalent to the size of today’s third-largest global economy, Japan. For PixelPaddle, this presents a substantial opportunity, positioning itself at the forefront of what is shaping up to be the most significant growth opportunity for various industries in the coming decade. The metaverse holds the potential to facilitate new business models, products, and services while serving as a pivotal engagement channel for both business-to-consumer and business-to-business purposes. The impact of the metaverse, as outlined by industry estimates, further solidifies PixelPaddle’s strategic relevance mentioned in the previous chapter. In particular, the metaverse is anticipated to exert a significant influence on various sectors, with market impacts projected between $2 trillion and $2.6 trillion on e-commerce by 2030. The academic virtual learning market is expected to see an impact ranging from $180 billion to $270 billion, while the advertising market may experience effects between $144 billion and $206 billion. In the gaming market, the impact is estimated to be between $108 billion and $125 billion. These projections signify a dynamic landscape where PixelPaddle, by virtue of being a sports metaverse, can leverage and contribute to the metaverse transformative potential across diverse segments of the economy. Dispelling myths and tracing its roots, the concept of the metaverse gained widespread attention with Facebook’s rebranding last year. However, Steven Spielberg’s Ready Player One, released three years prior, and Neal Stephenson’s 1992 novel Snow Crash, where the term was first coined, demonstrate the metaverse’s existence for almost half a century. PixelPaddle, entering the scene in 2023, aligns with a narrative that predates the recent surge in metaverse discussions, grounding itself in a history that reaches back through various cultural and literary iterations. While PixelPaddle joins the ranks of concepts born decades ago, persistent misconceptions surround the metaverse. It’s crucial to acknowledge that the metaverse, including PixelPaddle, doesn’t seek to replace real life. Contrary to the depiction in Ready Player One, where the virtual world eclipses the real one, the optimal metaverse, including PixelPaddle’s role, aims to complement our real-world experiences. Global Sports’ Fan Spectrum Sports fans are a diverse and passionate group, spanning across various demographics and regions. Football, also known as soccer, boasts the largest fan base globally, with an estimated 3.5 – 4 billion followers. Cricket, popular in South Asia and parts of the UK, commands a massive following of around 2.5 billion fans. Ice-Hockey follows closely behind, with approximately 2 billion enthusiasts, particularly concentrated in North America and Asia. Meanwhile, Volleyball captivates over 900 million devotees, primarily in the United States. Lastly, tennis attracts around 1 billion enthusiasts worldwide, drawn to its individualistic yet captivating gameplay showcased in prestigious tournaments like Wimbledon and the US Open. These sports, with their dedicated fan bases, contribute to the vibrant and dynamic landscape of sports fandom worldwide. Canadian Sports Market Opportunity As a unique concept in Sports Metaverse domain, PixelPaddle has an appetite to serve a range of customers beyond the boarder while headquartered in Canada. To keep our revenue stream and sustainability-focused in the early years of expansion, we are eager to define our customer/clients person in these terms: Size and Scale of Target Market PixelPaddle is designed to meet the needs of businesses across the spectrum, from large enterprises in the sports and entertainment industry to medium-sized businesses and innovative startups. Cricket as in Sports Value (approx) Cricket Equipment Ice Hockey Equipment Online Sports Media + Streaming Market Online Sports Equipment + Apparel Market Market Size Value (2022) US$ 6 billion US$ 682.42 Million US$ 863.3 million US$ 20 Billion US$ 542 billion Base Year 2023 2023 2021 2022 2023 Growth Rate CAGR of 3.59% CAGR of 6.7% CAGR of 5.62% CAGR of 5.1% CAGR of 7.4% Market Size Value (2032) US$ 10s Billion US$ 1.3 billion US$ 1198.6 million US$ ~ 40$ billion US$ 1030 billion by 2030 Forecast Period 2024-2032 2024-2030 2023-2029 2024-2030 2024-2030 Global Online Sports market is on a significant growth trajectory. By 2030, it’s projected to reach a size of US$ 542 billion, growing at a compound annual growth rate (CAGR) of 7.4% during the forecast period. This growth is underpinned by factors such as the rising use of online sports platforms and an increase in eSports competitions, which collectively drive the market forward. Football, Cricket and Ice-Hockey events are noted as generating the majority of revenue within the sports betting market, followed by Tennis, basketball, and baseball. The growing number of sports leagues and annual events, such as the NFL, IPL, and EFL, contribute to the development of these market segments. As PixelPaddle sets its sights on capturing a significant market share within Canada’s burgeoning digital landscape, the country’s robust online ecosystem presents a fertile ground for our innovative sports metaverse platform. Canada is home to nearly 35 million